Brokers Embrace Socially Conscious Missions
An increasing number of Americans want to work with socially conscious companies. According to a new study, 63% of buyers said they wanted to work with businesses who were making a difference in the world. Millennials, especially, support brands who place a high priority on social purpose and accountability and are more likely to do business with companies who share their desire to fulfill a higher purpose.
In response, real estate brokerages across the U.S. are implementing new programs to support their communities. Many are donating a percentage of each commission to a charitable organization of the client’s choosing. For example, one Texas brokerage donates 25% of their commission to the client’s chosen 501(c)(3) nonprofit. To date, the firm has donated nearly $900,000 to various groups.